TITLE

Spring Taps Radio, Print for 'Rolling Rock' Push

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2000
SOURCE
Multichannel News;07/31/2000, Vol. 21 Issue 31, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on pay-per-view (PPV) television company Spring Communications' marketing of its August 5, 2000, PPV event `Rolling Rock Town Fair' as of July 31, 2000. Details of the multimedia marketing campaign.
ACCESSION #
3437565

 

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