Buyers Aren't So Hot On Interactive Ads

Forkan, Jim
July 2000
Multichannel News;07/31/2000, Vol. 21 Issue 31, p3
Focuses on developments related to the interactive television advertising market in the United States as of July 31, 2000. Highlights of the Myers Forum for Interactive Television Development held in New York; Industry leaders' growth projections for the market; Advertising media buyers' reluctance to purchase interactive television advertising.


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