TITLE

Buyers Aren't So Hot On Interactive Ads

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2000
SOURCE
Multichannel News;07/31/2000, Vol. 21 Issue 31, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on developments related to the interactive television advertising market in the United States as of July 31, 2000. Highlights of the Myers Forum for Interactive Television Development held in New York; Industry leaders' growth projections for the market; Advertising media buyers' reluctance to purchase interactive television advertising.
ACCESSION #
3437524

 

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