Fishing for Feedback

Ramsey, Lindsey
September 2008
FoodService Director;9/15/2008, Vol. 21 Issue 9, p46
Trade Publication
The article emphasizes the relevance of focus groups, surveys and student committees to food service operators. According to the author, using surveys, focus groups and comment boards help many operators learn how best to serve their customers and improve their bottom line. A description of how Metz & Associates utilized a magnetic comment board to gather customer feedback is presented. The impact of a national health care survey on the services offered at the University of Washington Medical Center are also highlighted.


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