Nets Making Greater Use of Online Video

Mahmud, Shahnaz
September 2008
Adweek;9/8/2008, Vol. 49 Issue 27, p10
Trade Publication
The article reports that broadcast television networks are making increased use of Internet video to market their television programs for the 2008-2009 prime time program schedule. Network approaches vary, but all attempt to present precise summaries of a program's plots and themes. The use of Internet video represents a shift in attitude for the networks, who once felt Internet video of their programs was a financial threat.


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