TITLE

Nets Making Greater Use of Online Video

AUTHOR(S)
Mahmud, Shahnaz
PUB. DATE
September 2008
SOURCE
Adweek;9/8/2008, Vol. 49 Issue 27, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that broadcast television networks are making increased use of Internet video to market their television programs for the 2008-2009 prime time program schedule. Network approaches vary, but all attempt to present precise summaries of a program's plots and themes. The use of Internet video represents a shift in attitude for the networks, who once felt Internet video of their programs was a financial threat.
ACCESSION #
34320162

 

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