A More e-ffective Strategy

Roper, Kevin
September 2008
Best's Review;Sep2008, Vol. 109 Issue 5, p107
Trade Publication
The article focuses on the importance of an electronic commerce strategy on the success of insurance companies in the U.S. It emphasizes that companies should update ones Web sites and offer a broad range of self-service products to attract several insurance customers, who are Internet savvy individuals. Web sites should also be interesting and should be incorporated with multimedia, graphics and real-time personal support to drive the interest of customers.


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