TITLE

A More e-ffective Strategy

AUTHOR(S)
Roper, Kevin
PUB. DATE
September 2008
SOURCE
Best's Review;Sep2008, Vol. 109 Issue 5, p107
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of an electronic commerce strategy on the success of insurance companies in the U.S. It emphasizes that companies should update ones Web sites and offer a broad range of self-service products to attract several insurance customers, who are Internet savvy individuals. Web sites should also be interesting and should be incorporated with multimedia, graphics and real-time personal support to drive the interest of customers.
ACCESSION #
34285234

 

Related Articles

  • The SURVIVING FEW. Chordas, Lori // Best's Review;Nov2004, Vol. 105 Issue 7, p47 

    Reports on the factors influencing the sustainability of online insurance brokerage start-up companies in the U.S. Technological foundation and extensive knowledge of the financial services industry; Growth in premium volume among health insurance companies with direct-to-consumer online venues;...

  • Tech Slowdown Is Not Halting IT Projects, Study Finds. Mitchell, Robert W. // National Underwriter / Life & Health Financial Services;8/27/2001, Vol. 105 Issue 35, p31 

    Reports on the insurance and financial services companies that advanced their Internet projects despite a slowdown in the technology market. Finance executives who are optimistic about the impact of e-commerce on businesses; Senior executives who believe in the vitality of Internet technologies...

  • Insurance transactions on Web still lag. Friedman, Amy S. // National Underwriter / Life & Health Financial Services;5/18/98, Vol. 102 Issue 20, p7 

    Reports that insurance companies will continue lag behind other financial services firms in the United States that allow customers to transact electronically in the Year 2000. Reasons why the insurance industry will not be able to keep up with the growth in electronic commerce; Impact of the...

  • A Better Online Experience… or an Invasion of Privacy. SILVERHART, TODD A. // LIMRA's MarketFacts Quarterly;Spring2010, Vol. 29 Issue 2, p57 

    The author reflects on the security of online financial services. He says that Web offerings had been proven to be an effective way to boost income for a company due to technology that has enable the online activity of a potential client, which captures data like Web sites visited, articles read...

  • Small group of life and pension firms leading e-business drive. Henshall, Angela // Money Marketing;4/29/2004, p5 

    Reports on the popularity of a small group of life and pension providers in leading the electronic business drive in Great Britain. Increase in the volume of electronic transactions per organization; Ratio of business transactions being processed electronically in 2003; Efforts of companies to...

  • Prepopulation explosion. McKenna, Ian // Money Marketing;8/3/2006, p34 

    The article focuses on the significance of electronic commerce in the financial services industry in Great Britain. Cited as an example is the protection market, where electronic applications outnumber paper for the majority of transactions. The author emphasizes that electronic applications...

  • BizProLink plans finance sites.  // B to B;07/31/2000, Vol. 85 Issue 11, p1 

    Focuses on BizProLink's plan to launch four business-to-business communities aimed at finances and insurance companies.

  • Take 5 Steps Closer To Your Customers. Klingler, Kathy // Best's Review;Sep2006, Vol. 107 Issue 5, p98 

    The article focuses on the challenges faced by insurers in building and managing a successful and profitable distribution channel in the U.S. It is noted that the challenges to growing financial services firms include product complexity and commoditization as well as increased regulatory and...

  • A Picture Is Worth 1,000 Words... Weston, Wendy P. // LIMRA's MarketFacts Quarterly;2013, Issue 4, p4 

    An introduction is presented in which the author discusses various reports within the issue such as insurance and financial industry predictions and the significance of routinely assessing success.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics