TITLE

The Agent Equation

PUB. DATE
September 2008
SOURCE
Best's Review;Sep2008, Vol. 109 Issue 5, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to improve the cross-sale of banking products to insurance customers in the U.S. It suggests that one could adopt the idea of using expansion of the total customer relationship as basis for incentive compensation. It also emphasizes the importance of agent performance as well as identifying banking opportunities in the customer segment, including small-business owners and students.
ACCESSION #
34285228

 

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