Grow Together

September 2008
Best's Review;Sep2008, Vol. 109 Issue 5, p24
Trade Publication
The article reports on the branding campaign introduced by the IHC Group, which incorporates the company's new logo and web address in the U.S. The author stated that the campaign, which has been unveiled at IHC Group's annual Leaders Conference emphasizes on how the Group relies on producers to better serve insureds. In addition, the branding campaign include a series of new print advertisements, corporate video and educational Webinars.


Related Articles

  • Ads that move people … to the Web.  // B to B;9/11/2006, Vol. 91 Issue 11, p54 

    The article focuses on the role of print advertisements in an era of the Internet, where it drives readers to the websites of companies. Whereas print advertisements are involved in branding and selling, websites provide information about a company's products and services. It is stated that...

  • Timms turns back on adland for rock fame.  // Campaign (UK);9/3/2004, Issue 36, p44 

    There are only a few careers that really cut the mustard for those hungry for fame and fortune. Ask any child what they want to be and the predictable response will be: footballer, actor or rock star. Just six months after being named by Campaign as one of Great Britain's best young creatives,...

  • Advertising that Works. Grimm, Todd // Moldmaking Technology Magazine;Sep2005, Vol. 8 Issue 9, p74 

    Provides tips on how to create a print advertising that delivers best marketing results. Description of a good advertising package; Link between advertising and strategic thinking; Key elements of a campaign.

  • Getting personal. Reed, David // Precision Marketing;11/3/2006, Vol. 18 Issue 44, p25 

    The article examines the slow acceptance of personalized communication through digital printing. Lucy Edwards, marketing director of Howard Hunt Group, admits that marketing companies realize the potential of digital printing in advertising campaigns ten years after its introduction. This is...

  • A DIVERSIFIED OFFERING. Walker, Annabel // Media: Asia's Media & Marketing Newspaper;9/10/2009, p41 

    The article reports that the advertising sector are creating revenues outside of the main print product. It mentions that publishers have made modified their approach in the print sector and have diversified their strategies through the use of online and mobile media. It relates that some print...

  • MERRIFIELD'S PREDICTIONS. Merrifield, John // Media: Asia's Media & Marketing Newspaper;9/10/2009, p29 

    In this article the author presents several advertising campaigns that are most impressive in the year 2009. He mentions the remarkable KitKat work from Tokyo which draw Japan's Post Office into the 21st century, the Yellow Treehouse from New Zealand and the World's Best Job from Australia. He...

  • THE LESSONS FROM ASIA. Joshi, Prasoon // Media: Asia's Media & Marketing Newspaper;9/10/2009, p30 

    In this article the author discusses the things that Asia can teach to audiences worldwide. He mentions that unlike the Western states which have been accustomed to a patterned imagery, Asia has very fresh imagery and vibrance in terms of defining life. He affirms that the continent has also...

  • Who got burned?  // Entrepreneur;Feb2009, Vol. 37 Issue 2, p16 

    The article cites several advertising campaigns that went negative on their main competitors in the U.S. It includes Pepsi versus Coke, U.S. President Barack Obama versus Hillary Clinton as well as eHarmony versus Chemistry.com. It also offers information on the concept of the campaign along...

  • LG's first TV ad for five years.  // Precision Marketing;7/11/2008, Vol. 20 Issue 17, p3 

    The article reports on the launch of a �3 million global integrated campaign by LG Electronics for its washer range, leading with its first television advertisement in more than five years in Great Britain. The campaign shows LG steam power, focusing on television, print, online activity...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics