Leverage the Power of Social Media

Pannunzio, Claudio O.
September 2008
Journal of Financial Planning;Sep2008 Practice Management Solutio, p6
Academic Journal
The article discusses the place social media plays in the financial services industry. Information is provided on how executives can use social media as a way to build business relations. Benefits which social media can give to a financial company are mentioned, including it being used as a showcase for a company's products and services. Suggestions are provided on steps companies should take when starting a social media website including investigating and observing several different networking websites before deciding which one to become involved with.


Related Articles

  • Does 'group selection' explain behavior in banks? Price, Michael // Global Custodian;Sep2012, p17 

    The article discusses the definition of group selection. The author explains it may be defined as a genetic selection that promotes cooperation, a process for natural selection, and a trait reflective of between-group competition. He applies the theory to the behavior of the financial...

  • Resolutions. Bengston, Tom // North Western Financial Review;1/15/2009, Vol. 194 Issue 2, p4 

    The author suggests four New Year's resolutions to make a better banker. He recommends redirecting wasted effort which entails two-part action. He advocates creativity by way of doing something without first getting approval from compliance. He thinks the Internet's social networking sites is a...

  • The Value of a Social Media Audit. HERSHBERGER, TARA // ABA Bank Marketing;Dec2013, Vol. 45 Issue 10, p35 

    The article discusses the importance of auditing a bank's profile on social media websites. According to the article, a social media audit can help banks and financial institutions see the big picture, refresh business approach and develop improvements. The article also notes that social media...

  • Banks slow to connect online due to compliance concerns. Kiefer, Brittaney // PRWeek (U.S. Edition);Aug2012, Vol. 15 Issue 8, p12 

    The article reports that the financial services industry needs to quickly jump onto social media platforms. It is said that banks are now becoming more transparent and looking to connect directly with stakeholders, though compliance concerns remain. Goldman Sachs global head of corporate...

  • Aifa could go with the tied. Tryphonides, Andrea // Money Marketing;6/16/2005, p2 

    Reports that Aifa plans to widen its network of membership and to allow tied advisers to join the body. Speculation on whether Aifa would change its name or develop a new structure if tied advisers join; Uncertainty on the development of another sub-group, like the Association of Mortgage...

  • Meet-up marketing lessons. Arnold, Stephen E. // Smart Business St. Louis;Dec2009, Vol. 2 Issue 12, p7 

    The article discusses several tips for person-to-person networking event promotion, which was tested by the author in a Louisville, Kentucky event that attracted 80 people on November 4, 2009. The author says that he learned from organizing the event that social media and traditional marketing...

  • Meet-up marketing lessons. Arnold, Stephen E. // Smart Business Los Angeles;Dec2009, Vol. 5 Issue 6, p6 

    The article discusses five lessons learned from the experience of handling a successful social media event. The insights gained include the knowledge that social media is equally labor intensive as traditional marketing, mounting a social event requires the proper preparation and that people...

  • 21 Days to Success Through Networking: The Life and Times of Gnick Rowten. Wiley, Deborah Lynne // Online Searcher;Jan/Feb2014, Vol. 38 Issue 1, p77 

    No abstract available.

  • Tweet Successfully by Following These Best Practices. RICE, AUGUSTA // ABA Bank Marketing & Sales;May2015, Vol. 47 Issue 4, p14 

    The article offers information regarding the use of social media in financial sector in the U.S. several online social networks used in various businesses are mentioned including Facebook, LinkedIn, and Twitter, which are all vital in building relationship and exchanging ideas. It presents a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics