Asset Minimums and How Planners Get Paid

Powell, III, Robert J.
September 2008
Journal of Financial Planning;Sep2008, Vol. 21 Issue 9, Special section p12
Academic Journal
The article discusses the financial planning industry, examining the standards and practice that financial planners have for asset minimums, prospective customers, and fees. A majority of financial advisers require clients to have at least $100,000 in investable assets, the article states. Topics include asset levels set by Registered Independent Advisers (RIA's) and asset levels set by financial planners affiliated with a broker-dealer (b-d). Also discussed are wealthier clients who generate more commissions and income for financial planners.


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