Serta makes inroads with Furniture First members

Russell, Thomas
September 2008
Furniture/Today;9/1/2008, Vol. 33 Issue 1, p33
Trade Publication
The articler reports on the move of Serta Inc. to make inroads with a number of dealers attending the Furniture First 2008 Annual Symposium on August 19 to 21, 2008 in Chicago, Illinois. Key company officials have given presentations that touted the importance of the brand and the company's focus on service to its customer base. The move helps Serta attract a new generation of bedding customers, and helps retailers close more sales and gain repeat business.


Related Articles

  • ICFA BOARD MEETS IN DALLAS.  // Furniture/Today;11/14/2011, Vol. 36 Issue 10, p12 

    The article discusses a recap by the International Casual Furnishings Association (ICFA) on sales training, 2012 activities, and membership initiatives that was held in Dallas, Texas on November 2-3, 2011 is presented.

  • FISP to introduce Gold membership.  // Cabinet Maker;11/20/2009, Issue 5664, p8 

    The article reports on the plan of the Furniture Industry Sustainability Programme (FISP) to launch a Gold Membership category in 2010 in Great Britain.

  • Bedding Guild to offer free membership up to Bed Show.  // Cabinet Maker;5/18/2012, Issue 5788, p14 

    The article announces the offering of free membership to the Bedding Guild for independent furniture retailers until the National Bed Federation's Bed Show on September 25-26, 2012 in England.

  • Buying group membership can be a powerful asset. Knell, Michael J. // Furniture/Today;7/26/2010, Vol. 34 Issue 45, p52 

    In this article the author discusses the benefit of buying group membership in the furniture retailing business which include a lower cost of product acquisition, an ease on the problems cause by the worldwide financial meltdown, and increased in sales and profits.

  • NHFA, WHFA offering one free lifetime membership at market.  // Furniture/Today;1/23/2012, Vol. 36 Issue 21, p2 

    The article reports on the move of the National Home Furnishings Association and its affiliate, Western Home Furnishings Association, to offer one lifetime membership during the Las Vegas Market exhibition in Nevada from January 30 to February 3, 2012.

  • Former UFA adopts new name, broadens mandate.  // Furniture/Today;6/18/2012, Vol. 36 Issue 41, p2 

    The article informs that Unfinished Furniture Association has renamed itself as Authentic Home Furnishings Association, in order to benefit its manufacturing and retail membership, which was announced at the annual Real Wood Furniture show of 2012.

  • AHFA: Format on track. Slaughter, Powell // Furniture/Today;11/28/2005, Vol. 30 Issue 12, p1 

    The article reports that the American Home Furnishings Alliance's (AHFA) more inclusive format is showing progress after the group changed its name from the American Furniture Manufacturers Association and opened membership to importers in the U.S. The AHFA has added 12 pure importers to its...

  • West Midlands networking success.  // Cabinet Maker;4/22/2005, Issue 5435, p5 

    Highlights the Furniture West Midlands networking meeting in Walsall, England. Increase in the membership of the association; Core objectives of the group; Activities at the event.

  • Falling retail support hits The Sleep Council.  // Cabinet Maker;9/17/2004, Issue 5406, p5 

    Reports on the factors influencing the decision of the Sleep Council to abandon its consumer advertising campaigns in Great Britain. Plan of the organization to continue its PR activities including Web site and consumer guides; Decline in the retail membership of bedroom furniture; Foundation of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics