Serta makes inroads with Furniture First members

Russell, Thomas
September 2008
Furniture/Today;9/1/2008, Vol. 33 Issue 1, p33
Trade Publication
The articler reports on the move of Serta Inc. to make inroads with a number of dealers attending the Furniture First 2008 Annual Symposium on August 19 to 21, 2008 in Chicago, Illinois. Key company officials have given presentations that touted the importance of the brand and the company's focus on service to its customer base. The move helps Serta attract a new generation of bedding customers, and helps retailers close more sales and gain repeat business.


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