TITLE

Serta makes inroads with Furniture First members

AUTHOR(S)
Russell, Thomas
PUB. DATE
September 2008
SOURCE
Furniture/Today;9/1/2008, Vol. 33 Issue 1, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The articler reports on the move of Serta Inc. to make inroads with a number of dealers attending the Furniture First 2008 Annual Symposium on August 19 to 21, 2008 in Chicago, Illinois. Key company officials have given presentations that touted the importance of the brand and the company's focus on service to its customer base. The move helps Serta attract a new generation of bedding customers, and helps retailers close more sales and gain repeat business.
ACCESSION #
34255858

 

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