Site matters: Discover the power of geomarketing

Droz, Sarah
August 2008
Las Vegas Business Press (10712186);8/18/2008, Vol. 25 Issue 33, pP30
The article offers information on geomarketing, stating that geographic information refers to the physical placement of the products, services or outreach messages of a business in a particular location. According to the author, knowledge in geomarketing is important in planning and implementing marketing activities. It notes that through geomarketing, an entrepreneur will be able to create important decisions on how to invest the budget for marketing.


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