TITLE

Time is money

AUTHOR(S)
Cook, Alyson
PUB. DATE
May 1997
SOURCE
Marketing Event;May97, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of planning the logistics of getting equipment ready for a live event. Exhibiting at a trade show as a crucial part of a marketing plan; Comparison of the buying power of an exhibition freight forwarder to that of a commercial forwarder in varying circumstances; Problems with the inflexibility of Great Britain freight forwarding pricing structure. INSETS: Case study: Chrysler International.;Handy hints..
ACCESSION #
342317

 

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