Time is money

Cook, Alyson
May 1997
Marketing Event;May97, p33
Focuses on the importance of planning the logistics of getting equipment ready for a live event. Exhibiting at a trade show as a crucial part of a marketing plan; Comparison of the buying power of an exhibition freight forwarder to that of a commercial forwarder in varying circumstances; Problems with the inflexibility of Great Britain freight forwarding pricing structure. INSETS: Case study: Chrysler International.;Handy hints..


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