Bearing gifts to suit all

Mistry, Bhavna
May 1997
Marketing Event;May97, p26
Focuses on the success of the British giftware sector at the National Exhibition Center's International Spring Fair (ISF) in Great Britain. Value of orders to the giftware sector generated through the exhibition; Direct mail as the most cost effective method of promoting ISF; Importance of trade shows in generating new export business. INSET: Statistics..


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