DTI push backs Britain abroad

Mistry, Bhavna
May 1997
Marketing Event;May97, p24
Focuses on the impact of the Hanover Industry Fair in New Hampshire on British companies overseas. Number of British companies that participated in the event; Great Britain's Department of Trade and Industry's promotion of the UK plc as a world-leading export brand; Central theme of the major exhibits featured in the event. INSET: Hanover Fair: 50th anniversary..


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