TITLE

Eat, drink and be merry

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
May 1997
SOURCE
Marketing Event;May97, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Scottish Courage's Holsten Bier Fest event, held April 8-27, 1997 in Great Britain. Number of participants in the event; Weekday charge and gains entry for the event; Core strategy behind the creation of the Bier Fest. INSET: Visitor's views..
ACCESSION #
342306

 

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