TITLE

Brian Bottomley

AUTHOR(S)
Acland, Holly
PUB. DATE
May 1997
SOURCE
Marketing Event;May97, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Kodak Express marketing manager Brian Bottomley's creation of the Kodak Express roadshow to be held on May 1997 in Eastern Europe. Roadshows as the best way of penetrating Eastern European markets with no available traditional channels of distribution; Overview on the Eastern European roadshow.
ACCESSION #
342302

 

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