Publisher buys in Ideal Home tours

Mistry, Bhavna
May 1997
Marketing Event;May97, p10
Reports that Daily Mail and General Trust plc regional subsidiary Northcliffe Newspapers Group bought the Ideal Home Roadshows from its founders. Overview on the acquired roadshows; Creators of the concept of the roadshows; Changes brought about by Northcliffe's acquisition of the roadshows.


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