Concert push for Carlsberg brand

Mistry, Bhavna
May 1997
Marketing Event;May97, p8
Reports on Carlsberg-Tetley PLC's plans for a concert in Wembley Stadium in London, England, to reinforce its Carlsberg lager brand's appeal to individuals aged 18-24 years old. Conflict between the schedules of the Carlsberg Concert 1997 and Virgin Cola Co.'s music festival V1997; Supporters of the Carlsberg Concert 1997.


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