- Leading Innovation. Lafley, A.G. // Executive Excellence;Feb2003, Vol. 20 Issue 2, p8
Focuses on the increase in earnings at P&G in the U.S. Estimation of the growth of earnings-per-share; Competitive pricing of P&g brands; Move of the company to create a business services organization to deliver services at lower costs.
- Is Fit Produce Spray a Fit Buy? // Tufts University Health & Nutrition Letter;Apr2000, Vol. 18 Issue 2, p3
Questions the use of Fit fruit and vegetable detergent produced by Procter and Gamble company. Chemical contents of the detergent; Information on the product.
- The great white hope. Fagone, Jason // Cincinnati Magazine;Sep2002, Vol. 35 Issue 12, p60
Features the whitening teeth toothpaste Whitestrips from Procter & Gamble. Component of the product; Feasibility of the product to the American market; Efficacy of the product.
- WHO GETS THE TABLE? // Cincinnati Magazine;Jan2003, Vol. 36 Issue 4, p26
Presents a hypothetical situation in which two parties, one headed by A.G. Lafley, current Chairman and chief executive officer of the company P&G and another headed by its former chairman John Pepper arrive in a restaurant in Cincinnati, Ohio, at 8.30 p.m. on a Saturday night, where only one...
- P&G tests new retail plan, cuts diaper price. Johnson, B.; Lawrence, J. // Advertising Age;6/22/92, Vol. 63 Issue 25, p1
Reports that Procter & Gamble Co. will test the merger of all supermarket merchandising incentives into one megaprogram, called a Brand Development Fund, in a move that could repair retailer relations while boosting P&G's clout. Applying its new everyday low pricing policy to two `core'...
- P&G tells shops: Direct marketing is important to us. Levin, G.; Humet, S. // Advertising Age;6/22/92, Vol. 63 Issue 25, p3
Discusses how Procter & Gamble is on a marketing kick. Robert Wientzen, the company's top direct marketing strategist; His hopes for the company's direct marketing; Move might be related to the company's everyday low pricing strategy; Details.
- Call the peacemakers. // Advertising Age;6/22/92, Vol. 63 Issue 25, p18
Editorial. Discusses how Safeway recently dropped some Procter & Gamble brands and sizes in retaliation for P&G's elimination of retailer promotion allowances on a variety of its products. Other supermarkets may follow Safeway's lead; Where the consumer fits in all of this; Vons believes that...
- Top-level exits at P&G are raising questions. Lawrence, J. // Advertising Age;6/22/92, Vol. 63 Issue 25, p35
Reports that the departure of three high-level Procter & Gamble Co. executives within the past year has curiosity piqued. Jurgen Hintz, Richard Nicolosi, and Malcolm Jozoff all left; Possible reasons for exits; Comments.
- Retailers accepting P&G low pricing. Johnson, B.; Davis, R.A. // Advertising Age;6/22/92, Vol. 63 Issue 25, p36
Offers a look at the possibility that the reaction of supermarket chains to Procter & Gamble Co.'s pricing and trade promotion strategy might not be so negative after all. Harsh recent public criticism; Long-term benefits; Want for lowest possible prices; Comments; Details.
- P&G asked to call truce. Johnson, Bradley // Advertising Age;7/27/1992, Vol. 63 Issue 30, p4
States that Procter & Gamble Co. and supermarkets need to find a compromise between Procter & Gamble's move to value pricing and many chains' insistence on traditional promotions. Details of P&G's giant shift to value pricing; Everyday low price marketing strategy; Complicates matters for...