TITLE

Politicians power into event arena

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
May 1997
SOURCE
Marketing Event;May97, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that political parties in Great Britain turned to live events in their bids for power at the May 1997 general elections. Live events as a key part of the electioneering campaign; Strategies used by various political parties to maintain audience and media interest.
ACCESSION #
342223

 

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