McJobs boom as budget brands spared by recruitment slump

August 2008
People Management;8/21/2008, Vol. 14 Issue 17, p7
The article reports that the expansion of the operations of McDonald's in Great Britain will create 4,000 new jobs. McDonald's plans to open 10 new restaurants and 200 new drive-through take-aways in the country. David Fairhurst of McDonald's says the public appreciate cheaper alternatives when times are tough. Domino's Pizza has also recorded rising profits as consumers trade down from restaurants to take-aways. Travelodge spokesman claims that the budget hotel model has been very successful at the expense of the middle market.


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