The curse of the incumbent supplier

Menzies, Brian
June 2007
Velocity;2007, Vol. 9 Issue 2, p24
The article deals with the disadvantages of being the incumbent supplier and introduces specific tactics for mitigating the negative effects of the incumbency curse. It also tackles in detail the three aspects of the "grass is greener" manifestation of the incumbency curse. It then takes a look at the benefits of incumbency including knowledge of the procurement process for the service or product.


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