The Next Frontier: FTEU

Alleven, Monica
September 2008
Wireless Week;9/1/2008, Vol. 14 Issue 14, p28
Trade Publication
The article discusses some issues facing Free To End User (FTEU) scheme in wireless communication scheme in the U.S. Accordingly, the FTEU is in trial stage of implementation and the Mobile Marketing Association (MMA) has established guidelines governing it. Some issues unresolved regarding FTEU is on how operators will charge marketers and the type of messages the operators can approve.


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