Women talk--It's more business than you might think

Cavallari, Renie
August 2008
Hotel & Motel Management;Aug2008 Special Election Issue, Vol. 223 Issue 14, p23
Trade Publication
The article offers marketing tips for business and hotel owners and managers in attracting and satisfying the needs of women consumers. Most of the women consumers and audiences have different ways in dealing with market products because they mostly reflect their buying decision, ensure the reputation of the store and understand the usage of their purchased goods. Managers should develop consumer awareness, feel and understand the needs of the guests, and build a good relationship with them, as well as being honest and real.


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