Going for green

Els, Kate
September 2008
Southern African Tourism Update;2008, Issue 198, p3
Trade Publication
The article explains how the tourism sector in South Africa could adopt the new Green Star standards rating for responsible establishments. According to South African (SA) Tourism chief operating officer (COO) Didi Moyle, tourism authorities are stating that the country should go green to improve their marketability with European markets. SA Tourism chief executive officer (CEO) Moeketsi Mosola cites that the European source markets are particularly interested in what a destination is doing to become environmentally sound.


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