Leeds, Dorothy
September 2008
Pharmaceutical Representative;Sep2008, Vol. 38 Issue 9, p22
The article reports that the key to effective management is choosing the right words to say in the pharmaceutical industry in the U.S. It states that the ordinary, everyday word can turn managers into a dynamic, inspiring and effective manager and leader. It adds that creating powerful language has two components, eliminating words that detract from the message and adding colorful language that resonates.


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