Figuring out your employer brand can lead to higher profits

Farley-Saavedra, Patricia
August 2008
Las Vegas Business Press (10712186);8/25/2008, Vol. 25 Issue 34, pP41
The article discusses employer brand, the public's perception of a company as a quality employer and employer of quality staff that has been ignored by most companies, thinking that it is difficult to measure. The benefits of employer brand include high staff retention rates and lower recruitment and training costs. The identification of an employee brand can start with an employee survey or focus group by asking questions on why anybody would work for a certain company.


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