TITLE

BLOGGING FOR BUCKS

AUTHOR(S)
MILLER, VALERIE
PUB. DATE
August 2008
SOURCE
Las Vegas Business Press (10712186);8/25/2008, Vol. 25 Issue 34, pP6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the increased use business blogs in the marketing mix. According to the author, there are increasing numbers of businesspeople taking the Internet to connect with potential customers including entrepreneur John Kaspar. He uses student bloggers and stay-at-home moms for his charity raffle company Win4Charity. The author also said that legal judgments costing millions are hitting the bloggers with claims including false charges, violation of intellectual property rights to exposure of trade secrets and online harassments.
ACCESSION #
34154912

 

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