Organize priorities before trying to build a marketing budget

Droz, Sarah
August 2008
Las Vegas Business Press (10712186);8/11/2008, Vol. 25 Issue 32, p22
The author offers pieces of advice on starting to organize priorities so one can establish a marketing budget and allocate funds. According to her, a marketing budget typically supports a marketing plan. Among the choices one needs to make when planning to advertise are the level of advertising intended, frequency of advertising and positioning of message. Other points to consider include the profit level one is aiming to achieve and the trends among patrons.


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