TITLE

DOES 'MADE IN...' MATTER TO CONSUMERS? A MALAYSIAN STUDY OF COUNTRY OF ORIGIN EFFECT

AUTHOR(S)
Mohamad, Osman; Ahmed, Zafar U.; Honeycutt Jr., Earl D.; Tyebkhan, Taizoon Hyder
PUB. DATE
September 2000
SOURCE
Multinational Business Review (St. Louis University);Fall2000, Vol. 8 Issue 2, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study examines Malaysian consumer perceptions of products originating in developed, newly industrialized, and developing countries. Country image, which affects consumer attitudes or preferences, is measured by four product constructs: innovativeness, design, prestige and workmanship. Malaysian consumers prefer local over imported clothing products. Like previous research, there was significant consumer preference and positive image perceptions for products originating in such developed countries as the United States, Japan, France, and Italy. Based upon the findings of this study, managers are provided with suggestions for utilizing COO as a strategic tool to position and market both locally made and imported goods.
ACCESSION #
3413102

 

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