Transamerica Tries Overcoming Worksite Sales Inertia

Norris, George A.
August 2000
Advisor Today;Aug2000, Vol. 95 Issue 8, p38
Trade Publication
Reports the formation of a consortium of several companies, led by Transamerica, to address the inactive demand for worksite insurance in the United States. Insurers that comprised the consortium; Problem with the worksite insurance market according to a study by Conning & Company and Eastbridge Consulting Group; Performance of the worksite market.


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