Hitting the Road

Dzierzak, Lou; Leand, Judy
August 2008
SGB;Aug2008, Vol. 41 Issue 8, p26
Trade Publication
The article reports on the increasing growth of the footwear industry in the U.S. A survey reveals that the performance running footwear market continues to prosper despite widespread economic concerns and competitive business environment. Footwear brands refined their offerings and are ready to launch product for Spring 2009 to sustain the growth. Vendors tend to defend hard-earned market share, taking advantage of proprietary innovations and ready to respond is a competitor makes a misstep.


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