TITLE

Hitting the Road

AUTHOR(S)
Dzierzak, Lou; Leand, Judy
PUB. DATE
August 2008
SOURCE
SGB;Aug2008, Vol. 41 Issue 8, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing growth of the footwear industry in the U.S. A survey reveals that the performance running footwear market continues to prosper despite widespread economic concerns and competitive business environment. Footwear brands refined their offerings and are ready to launch product for Spring 2009 to sustain the growth. Vendors tend to defend hard-earned market share, taking advantage of proprietary innovations and ready to respond is a competitor makes a misstep.
ACCESSION #
34118520

 

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