Fighting For Virtue

Lunan, Charlie
August 2008
SGB;Aug2008, Vol. 41 Issue 8, p13
Trade Publication
The article reports that Nielsen Business Media will produce Virtue Powered by Action Sports Retailer (ASR) show for mixed martial arts (MMA) brands. It states that MMA will find a resting place in the extreme action sport genre and some large retailers are already buying into it. Furthermore, the growth signs of MMA tells no difficulties for Nielsen to justify launching the new show.


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