TITLE

Fighting For Virtue

AUTHOR(S)
Lunan, Charlie
PUB. DATE
August 2008
SOURCE
SGB;Aug2008, Vol. 41 Issue 8, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Nielsen Business Media will produce Virtue Powered by Action Sports Retailer (ASR) show for mixed martial arts (MMA) brands. It states that MMA will find a resting place in the extreme action sport genre and some large retailers are already buying into it. Furthermore, the growth signs of MMA tells no difficulties for Nielsen to justify launching the new show.
ACCESSION #
34118515

 

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