MMA's Future Requires a Focus on Fitness

Lunan, Charlie
August 2008
SGB;Aug2008, Vol. 41 Issue 8, p12
Trade Publication
The article focuses on the development of mixed martial arts (MMA) in the U.S. sporting goods industry. MMA's hardgoods business will rely on the sport's ability to develop fitness programs based on MMA. It notes that this fitness effort is driven by MMA athletes including Randy Couture. For instance, Everlast sees more proliferation of MMA-exclusive gyms and mixed MMA and boxing gyms.


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