Nike Launches Courage Campaign

Ryan, Thomas J.
August 2008
SGB;Aug2008, Vol. 41 Issue 8, p10
Trade Publication
The article introduces the "Courage" campaign of Nike Inc., promoting the Nike Hyperdunk basketball shoes and its 10 kilometers Nike Plus Human Race event. It is considered as the largest campaign in the history of the brand. It includes advertisements featuring inspirational sports imagery of 30 Nike celebrities in 60 seconds. Its rapid-fire approach is designed to irritate the viewers' curiosity, prompting them to see it again.


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