Driver Prices Decrease in the Golf Market

Kerrigan, Andy
August 2008
SGB;Aug2008, Vol. 41 Issue 8, p8
Trade Publication
The article reports on the decline of drivers' sales in the U.S. golf market. This could be attributed to the worse economic situation and a lack of significant technological innovations that would appeal to the players. The decreasing price point trend tends to be hitting the green grass shops. Meanwhile, fairway woods have been consistent though it seems that people are just finding one that maximizes distance.


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