TITLE

CANOE: Wanting to be just like the WEB

PUB. DATE
September 2008
SOURCE
CED;Sep2008, Vol. 34 Issue 9, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the role of tru2way technology in the effort of Canoe Ventures LLC to win back advertising dollars from the Internet in the U.S. According to the author, Tru2way is a national platform that would help provide cable operators, advertisers and programmers improved Internet-like functionality for targeted advertising, reporting and scheduling. Arthur Orduna, the company's chief technical officer, states that tru2way is critical to the effort of the company.
ACCESSION #
34105178

 

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