Fairy tales for execs

Santo, Brian
September 2008
CED;Sep2008, Vol. 34 Issue 9, p3
Trade Publication
The article offers the author's perspective about the initiative of hirelings to spend money on television advertisements and Web site in promoting their technology products in the U.S. He states that several evidence showed that Web-based advertising in the consumer market is ineffective beyond search-related advertisements. He cites Canoe Ventures LLC as a company which prepares to deliver the appropriate advertisements to a precisely targeted audience.


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