TITLE

Fairy tales for execs

AUTHOR(S)
Santo, Brian
PUB. DATE
September 2008
SOURCE
CED;Sep2008, Vol. 34 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the author's perspective about the initiative of hirelings to spend money on television advertisements and Web site in promoting their technology products in the U.S. He states that several evidence showed that Web-based advertising in the consumer market is ineffective beyond search-related advertisements. He cites Canoe Ventures LLC as a company which prepares to deliver the appropriate advertisements to a precisely targeted audience.
ACCESSION #
34105171

 

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