TITLE

High anxiety

PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines a television advertising campaign created by Mad Dogs and Englishmen for the Gay Financial Network's gfn.com Web site in the U.S. in 2000. Key issues discussed include a description of the key features of the campaign, its primary target markets and the creative credits for the advertising campaign.
ACCESSION #
3409809

 

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