TITLE

Ad Age's World Wire

PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on developments relevant to mass media and broadcasting as of August 7, 2000. Key issues discussed include the airing of Adidas-Salomon's 12-minute Olympic-theme comedy vignettes as programming on ESPN, Eurosport and terrestrial channels in Hungary, Finland, Australia and Hong Kong and approval by Italian antitrust authorities for a merger deal that will create the largest Internet company in Europe.
ACCESSION #
3409802

 

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