Ad Age's World Wire

August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, p48
Trade Publication
The article reports on developments relevant to mass media and broadcasting as of August 7, 2000. Key issues discussed include the airing of Adidas-Salomon's 12-minute Olympic-theme comedy vignettes as programming on ESPN, Eurosport and terrestrial channels in Hungary, Finland, Australia and Hong Kong and approval by Italian antitrust authorities for a merger deal that will create the largest Internet company in Europe.


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