TITLE

Dot-coms apply MORE SCRUTINY to online buys

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies and use of online and offline media advertising by Internet companies in the U.S. Key issues discussed include the reasons why dot-com companies are re-thinking their advertising campaigns to incorporate more traditional advertising and the need to coordinate advertisement content with product offerings.
ACCESSION #
3409782

 

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