TITLE

Dot-coms' focus on the bottom line reels in spending

AUTHOR(S)
Beeler, Amanda; Cuneo, Alice Z.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategies and use of radio advertising by different Internet companies in the United States in 2000. Key issues discussed include the financial stability and viability of dot-com companies and the benefits to online firms of radio advertising and sales promotions.
ACCESSION #
3409780

 

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