TITLE

Fewer sponsor wanna-bes given chance to yell Yahoo!

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the offline advertising and marketing techniques used by Internet companies in the U.S. in 2000. Key issues discussed include a comparison of the marketing strategies of online companies such as Garden.com, Yahoo! and RedEnvelope and the reasons why start-up companies need to reexamine expenditures relating to offline advertising.
ACCESSION #
3409777

 

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