TITLE

High-flying balloon loses altitude

AUTHOR(S)
Fawcett, Adrienne W.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the amount of money spent by Internet companies on magazine advertisements in the U.S. Key issues discussed include advertising-budget differences between established and start-up Internet companies and magazines' anticipations and expectation of future advertisements by dot-com companies.
ACCESSION #
3409773

 

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