TITLE

Dot-coms give commercials a break

AUTHOR(S)
Friedman, Wayne; Fitzgerald, Kate
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies of Internet companies in the U.S. and the reasons why a decrease in television advertisements will benefit them financially. Key issues discussed include the closure of numerous start-up online companies due to overspending in advertising and statistics on the advertising spending by dot-com companies.
ACCESSION #
3409764

 

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