TITLE

Amid Net losses, e-tailers eke out positive results

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the market for online retailing and the positive results enjoyed by electronic marketers despite net losses in the United States. Key issues discussed include reasons why being a good merchant is necessary to be a successful electronic marketer and recommendations on how to achieve market success for Web site ventures.
ACCESSION #
3409759

 

Related Articles

  • One-stop shopping. Shaw, Russell // Advertising Age's Business Marketing;Apr99, Vol. 84 Issue 4, p33 

    Details the partnership between industrial companies and various Web sites in the United States to provide an online store to consumers. Investment made by marketplace sites on advertising; Difference between digital marketplaces and online catalog sites; Strategies used by marketplaces to...

  • Customers help make software affordable. Blankenhorn, Dana // Advertising Age's Business Marketing;Apr99, Vol. 84 Issue 4, p33 

    Details the role of customers in the United States in providing small businesses with affordable business-to-business electronic commerce software. Benefits received by customers in providing the electronic commerce software to small businesses; Average price of electronic commerce software;...

  • E-commerce marketers should check out new mega portal features. Ward, Eric // Advertising Age's Business Marketing;Apr99, Vol. 84 Issue 4, p37 

    Details the features added to Internet portals in the United States to attract business-to-business electronic commerce marketers. Allowing of clients to choose the categories of sites; Use of the features as part of business' electronic commerce site marketing plans.

  • E-Tailing Risks. Rohland, Pamela // Entrepreneur;Sep2000, Vol. 28 Issue 9, p35 

    Deals with the pitfalls of electronic commerce. Significance of checking company's Web sites for surprise links; Other problems associated with the Internet industry.

  • New media. Kavanagh, Michael // Marketing Week;10/14/1999, Vol. 22 Issue 37, p45 

    Presents updates on Internet firms in Great Britain as of October 14, 1999. Includes the deal between online legal service Desktop Lawyer and Virtual Internet Provider; Wal-mart's signing of a deal with electronic commerce systems provider BroadVision; Excite UK's agreement with Interactive...

  • NEWS.  // Marketing Week;7/12/2001, Vol. 24 Issue 22, p15 

    Presents updates on Internet-related marketing worldwide as of July 12, 2001. Webvan's filing for bankruptcy protection; Sales in June 2001 by Chateauonline.com; Partnership between NTL and Telewest to offer high-speed Internet access.

  • Consumer portals step up b-to-b features. Ott, Karalynn // B to B;04/02/2001, Vol. 86 Issue 7, p18 

    Reports on the move of consumer Internet portal firms such as Yahoo!, MSN and Netscape to add business content and marketplaces. Focus on corporate decision-makers by building drill-down sites with services such as industry-oriented information and news and marketplace capabilities; Composition...

  • New media. Kavanagh, Michael // Marketing Week;9/9/1999, Vol. 22 Issue 32, p37 

    Presents updates on Great Britain's electronic commerce sector as of September 9, 1999. Includes ITV's appointment of production company Workhouse to launch a Website devoted to children's programming; Sony Computer Entertainment Europe's hiring of Icon Medialab Uk to redesign its PlayStation...

  • GET CONNECTED: LEARN AND EARN ONLINE. O'Connell, Tim // SDM: Security Distributing & Marketing;Apr2001, Vol. 31 Issue 5, p65 

    Discusses the planning, content development and marketing of a Web site. Identification of the target audience; Electronic commerce; Promotion of a company through a Web site; Registration of a site with search engines.

  • Bandwidth Communities. Oxley, Jonathan // Telecommunications - International Edition;Apr2000, Vol. 34 Issue 4, p31 

    Deals with the aggregation within an Internet portal of relevant content and services for defined groups of users. Creation of Internet-based communities; Emergence of bandwidth and call-minute trading exchanges; Implications of virtual communities for telephone companies in their core carrier...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics