TITLE

The powers that be: VC's new marching orders

AUTHOR(S)
Elkin, Tobi
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on venture capitalists' increasing interest on start-up Internet companies in the United States in 2000. Key issues discussed include a description of how business ventures and marketing programs are conducted in the sector and pressure from venture capitalists on dot-com businesses to cut lavish advertisement spending.
ACCESSION #
3409757

 

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