TITLE

Agencies try to collect bills as clients retreat

AUTHOR(S)
Cuneo, Alice Z.; Riedman, Patricia
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on legal action taken by advertising agencies against Internet companies on various compensation disputes in the United States in 2000. Key issues discussed include the increasing number of dot-com companies that cannot afford to pay their advertising bills and the benefits of flexible partnerships for both advertisers and start-up companies.
ACCESSION #
3409754

 

Related Articles

  • Nimble, niche ad agencies gain N.O. foothold. Bethel, Amber // New Orleans CityBusiness (1994 to 2008);9/8/2003, Vol. 24 Issue 11, p5 

    Reports on efforts made by the small advertising agencies in New Orleans, Louisiana, to gain a foothold in the New Orleans market. Development by partnerships by these advertising firms to offer full service with lower overhead; Benefits of small, niche advertising agencies for clients.

  • Mobile Channel signs big brands for text ads trial.  // Marketing (00253650);3/15/2001, p10 

    Reports the alliance of Carlsberg, Cadbury and Tango in the creation of a mobile phone advertising company to trial text messaging campaigns in Great Britain.

  • Editor's Comment.  // Campaign;12/18/98, Issue 51, p21 

    Focuses on the deal-making activities of advertising agencies in London, England. Expectations of independent agencies on the deals; Drawbacks from the deals; Reason for the agencies to split from the merger agreement.

  • Y&R and eMotion Create Global Brand Manager. PMack, Ann M. // Brandweek;02/21/2000, Vol. 41 Issue 8, p44 

    Reports on the partnership of Young & Rubicam (Y&R) Inc. with eMotion Inc. that will create Global Brand Manager, an application designed to equip brand managers with worldwide access via the Web, to their agencies and account information. Benefit it offers; Comments from Rich Rothstein of Y&R;...

  • First Internet Bank rolls out national ad campaign. Rettig, Ellen // Indianapolis Business Journal;07/26/99, Vol. 20 Issue 19, p7 

    Reports on advertising industry developments in Indianapolis, Indiana, as of July 26, 1999. Includes First Internet Bank of Indiana's launch of a national advertising campaign; Strategic alliance between Indianapolis-based ad agency Montgomery Zukerman Davis Inc. and the Thailand Trade Center;...

  • MPGM joins with Senioragency to focus on over-50 consumers. Tylee, John // Campaign;10/11/2002, Issue 40, p8 

    Reports the establishment of a standalone advertising agency targeting aged audience in Great Britain. Partnership between Mitchell Patterson Grime Mitchell and Senioragency for the initiative; Details of the agreement between the two agencies; Relevance of the aged market.

  • Agency news.  // Adweek Eastern Edition;11/3/1997, Vol. 38 Issue 44, p62 

    Presents news about several advertising agencies in New York and Connecticut. Purpose of Broadview Associates company in retaining GCI Group company; Strategic alliance developed between DBA Communications company and Bozell Sawyer Miller Group; Advertising account won by Anda and Scotti company.

  • Growing pains. Kilburn, David // Marketing Week;9/30/1999, Vol. 22 Issue 35, p45 

    Focuses on the agenda of Japan's Dentsu Inc. to become a major global player. Dentsu's dominance in Japan's advertising industry; Speculations that Dentsu is forming a partnership with Leo Burnett Co. outside of Japan; International goals defined in Dentsu's international development plan;...

  • AGENCY BUSINESS: Update.  // Medical Marketing & Media;Aug2010, Vol. 45 Issue 8, p28 

    The article offers news briefs related to advertising agency in the U.S. in 2010 including the strategic alliance agreement entered by Omnicom's Diversified Agency Services with Chameleon Communications International, the assignment of Adair-Greene McCann to launch Philips/Respironics device and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics