Agencies try to collect bills as clients retreat

Cuneo, Alice Z.; Riedman, Patricia
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps22
Trade Publication
The article reports on legal action taken by advertising agencies against Internet companies on various compensation disputes in the United States in 2000. Key issues discussed include the increasing number of dot-com companies that cannot afford to pay their advertising bills and the benefits of flexible partnerships for both advertisers and start-up companies.


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