A dog's life

Williamson, Debra Aho
August 2000
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps10
Trade Publication
The article discusses the marketing strategies utilized by Internet company Pets.com, which feature the use of a dog sock puppet in advertisements. Key issues discussed include a description of the advertisements for the company that were created by TBWA/Chiat/Day and reasons why the puppet has gained popularity but has not increased the firm's sales. INSET: What should Pets.com do next?.


Related Articles

  • Sock It to Me. Lippert, Barbara // Adweek Western Edition;05/01/2000, Vol. 50 Issue 18, p40 

    Comments on the advertisement campaign created by TBWA\Chiat\Day for Pets.com. Description of the advertisement; Details concerning Sock, puppet of the company; Stock market performance of the company.

  • Pets.com socks it to competitors. Freeman, Laurie // Advertising Age;11/29/1999, Vol. 70 Issue 49, p58 

    This article reports on the plan of electronic retailer Pets.com Inc. to use Sock Puppet mascot for its advertising campaign at Super Bowl game. Sock Puppet, which have been popular among consumers since its appearance in Macy's Thanksgiving parade, will be featured at the 30-second spot bought...

  • Sock puppy.  // Advertising Age's Creativity;Sep99, Vol. 7 Issue 7, p9 

    Evaluates TBWA/Chiat/Day/L.A.'s use of a spokedog for its campaign for Petscom, a pet-supply store on the Web. Highlights of the advertisement; Voiceover.

  • Dogs can't drive.  // Advertising Age;8/16/1999, Vol. 70 Issue 34, p53 

    This article reports on an advertising campaign launched by Pets.com featuring a very outgoing sock puppet. The advertisement, from TBWA/Chiat/Day, San Francisco, features a dog hand puppet interviewing an array of pets and people.

  • Dot-coms apply MORE SCRUTINY to online buys. Gilbert, Jennifer // Advertising Age;8/7/2000, Vol. 71 Issue 33, ps50 

    The article discusses the marketing strategies and use of online and offline media advertising by Internet companies in the U.S. Key issues discussed include the reasons why dot-com companies are re-thinking their advertising campaigns to incorporate more traditional advertising and the need to...

  • Sock It to Me. Lippert, Barbara // Adweek Midwest Edition;05/01/2000, Vol. 41 Issue 18, p40 

    Presents information on the advertising campaign of Pets.com, a dot.com company in the United States. Description of the television spots; People behind the campaign.

  • Absolut Reboot. Parpis, Eleftheria // MediaWeek;3/22/2010, Vol. 20 Issue 12, p18 

    The article discusses a 30 minute film which was created for Absolut Co. by the advertising agency TBWA\Chiat\Day and was directed by director Spike Jonze. A discussion of the contents of the film, which was created to market Absolut vodka, is presented. An increase which has been seen in the...

  • Sock Dogma. Mand, Adrienne // MediaWeek;06/05/2000, Vol. 10 Issue 23, pIQ28 

    Interviews the Pets.com Sock Puppet, a dog puppet which has represented San Francisco, California-based electronic retailer Pets.com in several television commercials. How the Sock Puppet was discovered by Pets.com; Influence of other famous puppets; Role in the Pets.com outdoor advertising...

  • creative briefs. Dill, Mallorre // Adweek Midwest Edition;05/01/2000, Vol. 41 Issue 18, p44 

    Describes several advertising campaigns launched as of May 2000. Information on Pets.com's sock puppet; Nike campaign from Wieden + Kennedy in Tokyo, Japan; Television spot created by The Romann Group for Abracat.


Other Topics