TITLE

Out-of-sight spending collides with reality

AUTHOR(S)
Johnson, Bradley
PUB. DATE
August 2000
SOURCE
Advertising Age;8/7/2000, Vol. 71 Issue 33, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the excessive spending by Internet companies on advertising. Key issues discussed include statistics on the amount spent for marketing in comparison to actual profits and reasons why dot-com companies focused so intently on advertising their products and services.
ACCESSION #
3409741

 

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